October 8, 2008
MarketingVox: Federated Media Broadens Ad Platform, Launches Idea Exchange
Blog and advertising network Federated Media has launched a self-service ad market and an idea exchange, both intended to draw small- and mid-sized businesses.
iMedia Connection: Federated Media overhauls ad platform
With a keen interest in attracting small business advertisers, Federated Media has overhauled its ad platform and launched Online Marketing: Idea Exchange, a forum designed to help advertisers make the most of the digital space.
ClickZ: FM Unveils Tools to Bring in Small Advertisers
"These are comprehensive resources we've developed for the small- and medium-sized business advertiser who could benefit from some assistance navigating the landscape of online advertising," he said. "We want to help the community and make them aware of their options -- and make them aware of the existence of the FM sites and community."
September 15, 2008
AdWeek: Can Yahoo! Reclaim Its Brand Mojo?
Upstarts like Federated Media and others have proven more agile at constructing the kinds of deep integrations brands covet. Yahoo!, meanwhile, has been consumed with trying to stave off Microsoft and assuring Wall Street it can compete against Google.
August 25, 2008
AdAge: San Francisco Music Fest to Fuel CrowdFire Experiment
This weekend, as thousands of people gather and five dozen bands perform over three straight days at the Outside Lands Music & Arts Festival in San Francisco's Golden Gate Park, tech and media entrepreneur John Battelle hopes to create a different kind of performance, a mash-up of the thousands of camera-phone pictures, hand-held digital-video recordings, blog posts and Twitter "tweets" generated at the event.
Entertainment Weekly: You cover this weekend's Outside Lands Festival so we don't have to!
If you're planning on hitting the shows this weekend, there is a very cool content tool being launched by a company called CrowdFire that will allow you to upload content for all to see: digital photos, videos, recordings, blog posts, anything that you capture in Golden Gate Park this weekend.
MediaWeek: Federated, Microsoft Launch CrowdFire
Federated Media Publishing, the blog-centric ad network helmed by Industry Standard founder John Battelle, has partnered with Microsoft to launch CrowdFire, a music-themed social media platform where fans can share and consume videos, photos and personal accounts from live concerts.
MarketingVox: CrowdFire Concert Catalyzes Human Media Mashup
CrowdFire, the brainchild of tech and media entrepreneur John Battelle, is a real-time "digital media mashup" of all of the media generated at the live show, including camera-phone pictures, hand-held digital-video recordings, blog posts and Twitter "tweets."
August 8, 2008
AdWeek: Brands Grab Web Video's Long Tail
Xeni Jardin isn't exactly a household name, but she has a sizable following. As one of the creators of the popular blog Boing Boing, Jardin's a bona fide Web celebrity. Now, Microsoft is hoping she can lend some small-wattage star power to its "I'm Initiative," which promotes Microsoft instant-messaging and e-mail by tying them to social causes. Through a deal brokered by Federated Media, Microsoft is underwriting episodes of a new Jardin-produced Web series, "Boing Boing TV World," which gives snapshots of international cultures.
iMedia Connection: John Battelle on how to beat Google
Since publishing his groundbreaking book "The Search" three years ago, John Battelle has shifted his attention to his new company, Federated Media, which aggregates blogs into a conversational media platform where brands can advertise.
MarketingShift: Forget Your Product, Market to the People
Chris Brogan points out that American Express is doing just that with its OPEN Forum, which aggregates blog and business information in one place and encourages conversation in a sponsored area with the hopes of subtly marketing to people who have an interest in business information (e.g. potential American Express users).
AdRants: Ogilvy -- er, Lenovo -- Blogs and Tweets the Summer Olympics
Ogilvy recruited 100 athletes from 25 countries to blog their Olympic experiences. Each was given a Lenovo laptop and Flip camera as an incentive. Ogilvy and team will also be blogging over the course of the games under Lenovo Blogs. (For those whose attention spans have completely eroded, just follow @lenovo2008 on Twitter.) Also expect to see some Facebook outreach. Intel, Citizen Sports and Federated Media are sponsoring.
Wall Street Journal: Unloading Information Overload
Until information technology can heal itself, there's a lot of experimenting. Intel has tried "zero-email Fridays." IBM has "Think Fridays," limiting email and other interruptions. John Battelle, a Web maven and co-founder of Wired magazine, recently told his senior staff at the online advertising network Federated Media to "Take 48," banishing the sending of emails over the weekend. The University of Chicago Law School blocks Internet access from classrooms; the dean said, "One student will visit a gossip site or shop for shoes, and within 20 minutes an entire row is shoe shopping."
June 10, 2008
Wired News: Harry McCracken Joins the Federated Media Family
"Harry McCracken, former editor of PC World, says he's starting a new site, Technologizer, which will be part of the Federated Media family. McCracken, who announced plans to leave last month, had his last day on June 2, which gave him very little time between gigs: He's rolling out a preview of Technologizer tomorrow and says he'll have the site up in full swing this summer."
May 15, 2008
Inside Facebook - Bringing Brands to Facebook
"Today, we conclude our series with Federated Media. Traditionally known for representing blogs, Federated Media is expanding its reach into the social networking world and representing application developers that are enabling conversations inside Facebook."
iMedia Connection - Are Ad Networks Dying?
"The industry is not that old," says Chas Edwards, publisher and CRO of Federated Media. "As an industry, we've only taken a couple of runs at what online advertising can look like. We've been focused on the click. But now you have significant budgets and marketing experts who think differently than just the direct response metric. We're still in the early stages of imagining what brand advertising on the internet looks like and how we can measure success against that. So I don't think we've yet seen a lot of interesting brand executions online, but we're beginning to."
May 1, 2008
BusinessWeek - A Conversation with John Battelle
"In whatever it is that you represent, if you're very local, or regional, or if you've built a great small business in a particular niche, you need to understand what the ecosystem is around that niche online, and then to be part of that ecosystem, to join it.… Understanding where that specific group of people hangs out—what they do online, how they might encounter you— and then making sure you have a presence there that is robust … will help ensure that when people do find your brand through the serendipity of search, they'll find it in a context that's positive, because you‘re engaged. If you're not engaged, you're letting other people define who you are."
April 21, 2008
Investment News Round-up
BusinessWeek - 04/15/2008
Federated Media Raises $50 Million (and a Few Eyebrows)
AdAge - 04/15/2008
Federated Media Nabs $50 Million in Funding
Adweek - 04/15/2008
FM Builds War Chest
PaidContent - 04/15/2008
Confirmed: Federated Media Receives $50 Million Third Round; Interview With Battelle
MediaPost - 04/15/2008
Federated Media Garners $50 Million Investment
CNET - 04/15/2008
Federated Media closes on $50 million
TechCrunch - 04/15/2008
Federated Media’s $50 Million C-Round Confirmed—No Plans to Buy Up Blog Partners
ClickZ - 04/16/2008
Federated Media's $50 Million Round: Where Will It Go?
March 14, 2008
Yahoo Finance Tech Ticker interviews John Battelle - Internet Media: A Slowdown in Growth, But Not a Collapse
February 22, 2008
February 19, 2008
VentureBeat: Actually, social networks and their widgets are making money, thanks
"[Dell] is working with ad company called Federated Media and a Facebook application that lets you draw artwork and feature it on user profiles, called Graffiti... This campaign was a success because Dell both promoted something people cared about and reached out to them through a medium they cared about. The Graffiti application has more than 8.6 million total members and 253,830 daily active users (as of today)."
February 15, 2008
LA Times: Facebook's excellent graffiti epidemic
"Facebook's Graffiti application is wrapping up its "ReGeneration Contest," sponsored by Dell, where online artists were invited to use the app's painting tools to 'explain what green means to you.'"
February 14, 2008
Advertising Age: JCPenney Feels the Marketing Power of Link Love
"Federated Media and JC Penney teamed up to launch the Fall Shopping Guide, a collection of content from popular woman-focused blogs prominently sponsored by the retailer's Chris Madden Collection."
August 29, 2007
AllBusiness.com: The Secret of GigaOM's Success
This business publication interviews Om Malik about how he took GigaOM from casual blog to full-time business.
July 16, 2007
In chronicling the movement of tech ad dollars towards the web, Forbes points to Federated Media as a logical destination for media spending. Rafat Ali, editor and publisher of PaidContent.org told Forbes, "If Cisco has to spend, I don't know, a couple of million dollars on a trade campaign, they are not spending it with Red Herring or Business 2.0. They are spending it with Federated Media, with bloggers who cover the sector."
June 20, 2007
ClickZ: Knowledgeable Ninja to Fans: Search at Ask.com, Get Bonus Clips
"What do you get when you cross a ninja with one of those live-read radio sponsorships of old?" asks ClickZ. "Answer: Ask.com's latest digital ad initiative." ClickZ profiles the integrated Ask.com sponsorship of Ask a Ninja and describes FM as a conversational marketing leader.
March 6, 2007
PC World: The 50 Most Important People on the Web
The article cites FM founder John Battelle, as well as authors Jimmy Wales, Markos Moulitsas Zuniga, Michael Arrington, Kevin Rose and Drew Curtis.
March 1, 2007
Oakland Business Review: Royal Oak writer finds fame and - surprise! - cash in blogosphere
Features Suburban Bliss author Melissa Summers.
February 14, 2007
February 12, 2007
February 6, 2007
ZDNet Web 2.0 Explorer: Chas Edwards talks about Federated Media, Comscore, and advertiser innovation
An interview with FM's publisher and chief revenue officer.
February 2, 2007
January 25, 2007
January 17, 2007
December 26, 2006
October 2, 2006
September 6, 2006
August 14, 2006
BusinessWeek: Valley Boys
Featuring Digg founder Kevin Rose as leader of "a new brat pack of young entrepreneurs."
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View more »FM recently jumped head first into the Twitter universe and it has proven to be an amazing catalyst for conversations with a wide swath of folks including industry leaders, clients, partners, authors, by-standers, and even potential competitors. In case you're wondering who's behind the FM Twitter curtain (as Shel Israel does) rest assured that it's just me, FM's humble marketing manager. Tune into our Twitter feed here. Here are a couple of my favorites from the last several weeks: »
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