Conference Agenda

• Bill Capodanno, Director of Digital Marcom Planning and Effectiveness, Microsoft

• Mark Dowley, Partner, Endeavor
• Rick Farman, Partner, Superfly Productions
• Scott Heiferman, CEO, Meetup

• Adam Gerber, CMO,Quantcast
• Mainak Mazumdar, SVP, Measurement Science & Marketing Solutions, Nielsen Online
• David L. Smith, CEO, Mediasmith, Inc
• Brian Wallace, Director of Marketing Operations, Research in Motion

BREAKOUT SESSION
Conversational Marketing in the Blogosphere

It's clear now that the blogosphere has arrived as a media channel in its own right. A majority of consumers are not only reading blog content, but are also actively participating in, and creating content for, the blogosphere. At the same time, the line separating blogs from more traditional digital media is becoming thinner and thinner as each adopts characteristics of the other. What does all of this mean for the marketer? How are brands leveraging the blog space, and what are the most effective strategies for participating? This session will bring together leaders in the blogosphere for a frank discussion on marketing in the blog environment as well as other topics central to conversational media and marketing.

Moderator: Michele Madansky, Madansky Consulting

Panelists:

• Chas Edwards, Publisher and CRO, Federated Media
• Richard Jalichandra, President and CEO, Technorati
• David Tokheim, EVP and GM, Six Apart Media

• Cara Hamm, VP Sales, LMCD Marketing
• Ari Paparo, Group Product Manager, Google
• David Pescovitz, Co-Editor, Boing Boing

BREAKOUT SESSION
The Super Metrics: Data that Matters in Conversational Media
Understanding the value of conversational marketing campaigns is critical for brand marketers, but the space is littered with disparate and discordant data points, methodologies, tracking and reporting tools. Join us for a lively and interactive session with leading brand marketers and metrics experts who are taking on this challenge. Also get a sneak peek at FM's latest effort to bring the industry together and help marketers get a comprehensive view into metrics that matter.

• Rob Crumpler, President and CEO, BuzzLogic
• Avinash Kaushik, Author, Blogger, Analytics Evangelist, Google
• Shahar Nechmad, Founder and CEO, NuConomy
• David Veneski, Digital Campaigns Manager, Intel

• Michael Theodore, Vice President of Member Services, Interactive Advertising Bureau

• Joseph Turow, Associate Dean for Graduate Studies, The University of Pennsylvania’s Annenberg School For Communication

• Laura Desmond, CEO, Starcom MediaVest Group

• Jay Adelson, CEO, Digg
• Seth Goldstein, CEO, SocialMedia Networks
• Dan Scheinman, Senior Vice President and General Manager, Media Solutions Group, Cisco Systems

• Miles Beckett, CEO, EQAL

• Deborah Schultz, Strategic Advisor, Social Media & Emerging Technologies

• Jeff Flemings, Senior Vice President/Renaissance Planning, VivaKi
• Marc Ruxin, Chief Innovation Officer, Digital, McCann WorldGroup

• Leona Laurie, Account Manager, Federated Media
• Mark Kantor, Co-Founder, Graffiti Wall
• Maggie Mason, Publisher, Mighty Girl

• Jean Aw, Co-Founder, NOTCOT
• Mike Masnick, President and CEO, Next New Networks
• Jed Simmons, Chief Operating Officer, Next New Networks

• John Byrne, Executive Editor, BusinessWeek

• Hashem Bajwa, Digital Strategy Director, Goodby Silverstein & Partners
• Justin Curtis, Senior Vice President, Digital Creative Director, Grey San Francisco
• Tjeerd Hoek, Executive Creative Director, frog design

• Porter Gale, Vice President of Marketing, Virgin America