The purpose of Truemors is to democratize and spread information. From a reader perspective, it puts people “in the know” about the latest news, rumors, and happenings without spending hours searching the web. From “citizen journalist/editor” perspective it enables people to “tell the world.”

The Truemors reader is an affluent, open-minded adult who wishes to enrich his or her awareness of what’s happening in the world. Because of their intellectual curiosity, Truemors readers are early adopters of products and services. The Truemors staff is willing to create advertising that ties into the theme of the site (“Did you know...?”). For example, “Did you know that Audi makes the most beautiful coupe in the world?” Guy Kawasaki (How to Change the World) is the co-founder of Truemors. Check with Federated Media about advertising on both of Guy's sites.