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FM looks for passion, integrity, authority, and strong community support in all the sites we invite into our network. An FM site has influence not because its author is well known, but because the author has earned the trust of an influential community.

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“What I love about FM is the way they take care of all advertising-related issues and let me concentrate on doing what I like to do: write blog entries. They are invisible until I need them, and when I need them, they are immediately available and extraordinarily helpful. Best of all, they really understand what we want and what we need. It's a wonderful feeling to be able to trust them to always do the right thing.”
- Mark Frauenfelder, Boing Boing Author