Local Milk

Who We Are

Media General Image

Owned & Operated Stations & Digital Businesses

Media General, one of the nation’s largest local media companies, owns, operates or services 71 network-affiliated stations in 48 markets. With unmatched local-to-national reach and integrated marketing solutions, our robust portfolio of broadcast and digital products engages nearly one half of the U.S. internet audience across all screens.

Meet the four brands that encompass the Media General Digital Business family.

Federated Media Image

Content & Media

Federated Media, a pioneer in content marketing, connects brands to authentic, high-quality influencers and engaged audiences. We distribute custom digital and social content activations using our display, native, and proprietary social offerings, delivering incredible scale to every campaign. Federated Media utilizes data-driven campaign architecture to build measurable experiences across the entire customer journey.

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Digital Solutions

HYFN Agency is a full-service digital solutions and services company that delivers technology, creative and strategy solutions to some of the largest agencies and brands in the world. HYFN Media is the publishing arm and social advertising partner of HYFN with a set in market social technology, delivering amplification at scale through its leading HYFN8 platform.

Dedicated Media Image

Performance & Affiliate Marketing

Dedicated Media is an industry-leading performance marketing network specializing in driving highly-engaged consumers to our partner brands and providing a direct, measurable lift in ROI. Finding success in the CPG, Market Research, Daily Deals and EDU spaces, Dedicated connects the efficiency of direct-response marketing with the scale of brand advertising.

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Local Media

Lin Digital creates and delivers powerful brand experiences to drive measurable impact across all digital platforms, including display, video, search, social and mobile. Lin’s digital production model begins on our digital network, then is optimized to resonate with audiences through our advanced technology and network of owned and operated linear channels.

Partnerships & Alliances


Our industry awards prove we are creating quality and original content that resonates not only with audiences and brands, but also with the digital community.

Telly Awards 2016 Online Video - Branded Content & Entertainment
The Communicator Awards 2016 - Marketing Effectiveness: Social Media
VMX Awards 2016 - Best Branded Web Series
Digiday Publishing Awards 2016 - Best Brand Partnerships
Webby Awards 2015 Honoree - Online Video: Travel & Adventure
Digiday 2013 Finalist - Best Content Marketing / Content Program
Content Marketing Awards 2013 Content Marketing Awards: Gold - Best Branding Video - Most Innovative Distribution Strategy
MinOnline 2013 Min Online - Integrated Marketing Award for Best Event
W3 2014 W3 Awards: Gold Winner - Video - Web Video - Travel
W3 2014 W3 Awards: Silver Winner - Marketing - Online Video - Tourism

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