Who We Are
Owned & Operated Stations & Digital Businesses
Media General, one of the nation’s largest local media companies, owns, operates or services 71 network-affiliated stations in 48 markets. With unmatched local-to-national reach and integrated marketing solutions, our robust portfolio of broadcast and digital products engages nearly one half of the U.S. internet audience across all screens.
Meet the four brands that encompass the Media General Digital Business family.
Content & Media
Federated Media, a pioneer in content marketing, connects brands to authentic, high-quality influencers and engaged audiences. We distribute custom digital and social content activations using our display, native, and proprietary social offerings, delivering incredible scale to every campaign. Federated Media utilizes data-driven campaign architecture to build measurable experiences across the entire customer journey.
HYFN Agency is a full-service digital solutions and services company that delivers technology, creative and strategy solutions to some of the largest agencies and brands in the world. HYFN Media is the publishing arm and social advertising partner of HYFN with a set in market social technology, delivering amplification at scale through its leading HYFN8 platform.
Performance & Affiliate Marketing
Dedicated Media is an industry-leading performance marketing network specializing in driving highly-engaged consumers to our partner brands and providing a direct, measurable lift in ROI. Finding success in the CPG, Market Research, Daily Deals and EDU spaces, Dedicated connects the efficiency of direct-response marketing with the scale of brand advertising.
Lin Digital creates and delivers powerful brand experiences to drive measurable impact across all digital platforms, including display, video, search, social and mobile. Lin’s digital production model begins on our digital network, then is optimized to resonate with audiences through our advanced technology and network of owned and operated linear channels.
Our industry awards prove we are creating quality and original content that resonates not only with audiences and brands, but also with the digital community.